In the rapidly advancing digital age, AI Video Generation is becoming a widespread global trend. This technology is highly effective at reducing the cost, time, and labor involved in content production. Consequently, various businesses, particularly in the real estate sector, can leverage this technology to create modern and impactful promotional media that powerfully engages customers.
Popular AI Tools for Video Creation
- Runway – A video creation and editing tool that can generate scenes, motion, and effects from text (Text-to-Video).
- Synthesia – Used to create virtual presenters (AI Avatars) that speak scripts in multiple languages.
- Pika – Focuses on generating creative short videos (Creative Shorts) from still images or just a few words of an idea.
- HeyGen – Creates videos with AI characters, automatic voiceovers, and supports real-time language translation.
Advantages of AI Video Generation
- Saves Time and Cost – Reduces the need for hiring a filming crew, actors, or professional studios.
- Quick and Easy Customization – Scripts can be edited, and new versions generated instantly.
- Accessible to Everyone – Even those without a background in editing or graphics can produce high-quality videos.
- Diverse Content Creation – Supports production in various formats, such as advertisements, presentations, instructional videos, or product reviews.
Limitations and Challenges
- Realism May Still Be Imperfect – Especially with the faces and movements of characters, which might look unnatural.
- Copyright Restrictions – The rights to use images, audio, or models for video creation must be verified.
- Requires Clear Concepts and Scripts – Although AI assists in creation, human creativity is still essential for high-quality content.
Expanding into the Real Estate Business
The real estate sector can utilize AI-generated videos in multiple ways:
- Project Presentation Videos – Use AI to create virtual models of unbuilt houses or condos for clear visualization by customers.
- Interactive Virtual Tours – Customers can walk through homes in 3D video format via AI without needing to travel.
- Review/Location Guide Videos – Employ AI characters as narrators or guides to showcase the area surrounding the project.
- Differentiating the Brand – Use AI videos to establish a modern and trustworthy corporate image.
Opportunities for the YOOPHUKET Platform
YOOPHUKET, a platform centralizing real estate and local businesses in Phuket province, can utilize AI-generated videos in diverse ways:
- Promote new real estate projects in the format of AI VEDIO virtual reality videos.
- Create videos introducing tourist attractions, restaurants, or nearby services to add value to the area.
- Use an AI Avatar as the platform’s resident presenter to communicate information with customers 24/7.
- Implement targeted online marketing (Personalized Video Ads) to reach specific customer segments more accurately.
Conclusion
Using AI for video creation not only helps reduce costs and increase efficiency but also opens up new opportunities to create memorable customer experiences. When combined with the YOOPHUKET platform, it can elevate the image of the Phuket real estate business, making it more modern and competitive on an international scale.
